![]() And playing the game will help media partners, too.īy holding the game, AT&T-owned WarnerMedia will save itself from potential recompense to marketers. Leonard is likely correct on the NBA's desire to earn money, especially as the league misses out on 40 percent of revenue without fans. "Just putting money over health right now, pretty much." "It's money on the line it's an opportunity to make more money," the Clippers star told reporters last week via NBC Sports. ![]() Leonard suggested the NBA wants to play for revenue purposes but is taking health risks to do so. The Los Angeles Lakers superstar said the game is a " slap in the face" to players who thought it wouldn't be held this season. James said he would play, but would be there only "physically," not mentally. ![]() But some players are resisting the idea of holding the game during a pandemic. And an added benefit: The NBA wants the game to help historically black colleges and universities with Covid relief and vaccine education. ![]()
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